PSA Contest: “Fight the Fizz”

The Healthy CUNY Initiative, an effort by students, faculty and staff to make CUNY the healthiest urban campus in the United States, asks you to enter the CUNY Fights the Fizz Counter Advertising Contest, described on the attached flyer. As you know, sugar-sweetened soda contributes to rising rates of obesity, diabetes and other life threatening chronic diseases. Soda companies profit by targeting children and young people for their unhealthy products. Counter-advertising against the tobacco industry helped convince many young people not to start or to quit smoking, saving thousands of lives.

The Healthy CUNY Initiative invites CUNY students to design similar campaigns to educate the CUNY community about the harmful health effects of soda and help end Big Soda’s targeting of young soda drinkers. Winning videos, posters, music, photographs, spoken word or other submissions will be used in a Spring 2012 Healthy CUNY campaign to reduce sweetened soda drinking among CUNY students, faculty and staff and build support for policies to reduce promotion of unhealthy sweetened beverages.

Students can upload submissions through the Submission Form at: http://nml.cuny.edu/fightthefizz/ or email fightthefizz@gmail.com. Contact Healthy CUNY at fightthefizz@gmail.com if you have questions about submissions, eligibility or art form rules. Submissions are due by December 15, 2011.

The two winners will each be paid $500 for their work.

Full contest rules available here:  CUNY FightTheFizz Contest Rules

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